About Us


Soul Victory is a family owned lifestyle brand created by 11 year old Zack Baayen, Jr.  The brand was founded on 3 core principles - Faith, Freedom and Fortitude.

Zack knows fortitude.  As a young student he was officially diagnosed with Double Deficit Dyslexia which is considered the most severe type of dyslexia.  This disability will always be a challenge for him but he continues to forge ahead in school and in life, excelling in many activities including Brazilian Jiu Jitsu (where he is a multiple time tournament champion and yellow-white belt under Professor Ricardo Guimaraes of Gracie Humaita Temecula), football, and Boy Scouts while also being active at his local church, Calvary Murrieta.

At Soul Victory our mission is to inspire others to achieve victory for their souls by embracing the Faith, Freedom and Fortitude principles in their lives.  To facilitate this, we prioritize giving back to causes that are near and dear to our hearts by donating 10% of our proceeds to our friends at the following organizations:

Wounded Warrior Battalion - out of Camp Pendleton, California which provides leadership and ensures compliance with laws and Department of Defense (DoD) regulations related to the support, recovery, and non-medical care of combat and non-combat wounded, ill, and injured (WII) Marines, Sailors attached to Marine units, and their family members in order to maximize their recovery as they return to duty or transition to civilian life.

The SPEAR Fund - who collaborates with and funds anti-trafficking organizations to provide quick and effective action when it matters most.  Victims of human trafficking, waiting to be rescued from hell, deserve the absolute best effort possible when it comes to their liberation, healing, and restoration.  The SPEAR Fund represents an unprecedented endeavor: funding and collaborating with a coalition of experts, organizations, and concerned citizens from around the globe, working in unison to end human-trafficking in our time.

Mighty Oaks Foundation - who provide peer-to-peer resiliency and recovery programs that serve as the catalyst to assist our Nation’s Warriors dealing with challenges related to the struggles of daily military life, combat deployments and the symptoms of post-traumatic stress (PTS) offered at no cost to our Nation’s Warriors, including travel at beautiful ranches across the US.

Free Burma Rangers - which is a multi-ethnic humanitarian service movement working to bring help, hope and love to people in the conflict zones of Burma, Iraq, and Sudan. Working in conjunction with local ethnic pro-democracy groups, FBR trains, supplies, and later coordinates with what become highly mobile multipurpose relief teams. After training these teams provide critical emergency medical care, shelter, food, clothing and human rights documentation in their home regions.